Becoming Awful or Awesome on Social Media

The words “awful” and “awesome” are interesting to consider. In common usage, they are essentially antonyms. An awful experience is bad while an awesome experience is good. Yet while their meanings are opposites, curiously they both have the same root word: awe. Either a good or bad experience may be awe-inspiring, leaving you jaw-dropped, perhaps even inducing an involuntary audible “aww” sound. A cute puppy, a stunning landscape, or a thoughtful surprise may inspire awe….

Posted August 6, 2020
By: Devin Rose

The MSP Marketing Stack

We marketers like to borrow concepts from our more technical counterparts. Technical people started using agile development, so marketers started using agile too. Technical people held scrums, and marketers felt left out and so we had our scrums too. Technical people had fun acronyms to describe their “stacks”, like LAMP, and marketers were like… Today’s blog discusses the marketing technology “stack” specifically for top MSP websites. We’ll discuss which analytics tools, content management systems, web…

Posted July 16, 2020
By: Devin Rose

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Marketing Tactics for MSPs

The most common MSP marketing question I see posted on Reddit, Slack, and Discord, is usually some flavor of: “Which marketing tactics are working for MSPs?” A good question, no doubt. However it’s difficult to answer without knowing a little bit more about the particular MSP and its stage of growth. While some MSPs may have great results from inbound marketing campaigns for example, others would be set-up to fail by utilizing this somewhat costly…

Posted April 2, 2020
By: Devin Rose

Marketing MSPs During Crisis

I’ve been reading discussions about how MSPs should market themselves in the landscape thrust onto us by the COVID-19 pandemic. There’s a risk inherent with marketing following a disaster. It’s all too easy to have one’s efforts come across insincere, heartless, and slimy. But on the other hand, good marketing aims to add value, and it’s clear that MSPs’ services are needed by businesses impacted by COVID-19, so it’s important to get the message out…

Posted March 27, 2020
By: Devin Rose