- The positioning of key elements on your pages. People’s eyes track through a Web page in a seemingly chaotic way. But there is actually a pattern to their looking, which you can exploit to keep your pages interesting.
- Ease of navigation. Is your content optimized for local searching? People come to your site with an expectation of finding certain things. Can they find them easily? Or does difficulty navigating through your pages turn them off – and cost you business?
- Is your content clear, useful and easy to read? If people aren’t clear about what you want to sell them, or what your special offer is about, they’ll click off – and you’ve blown the sale.
- Do your pages load quickly in a variety of browsers and at slower dial-up speeds? This is still a big issue, especially because many people still have low-speed connections. If they don’t see your page within 20 or 30 seconds, you’ve lost them. Too many images is often the culprit on slow-to-load pages.
- Is your website accessible to people with visual and other impairments? Can they easily increase the size of the type on your page.
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- Have you avoided common mistakes with type faces? Even visitors with good eyesight have difficulty with oddball type faces and large blocks of colored or reverse type. We’ll make sure you’re using easy-to-read, Web-optimized type faces. If not, we’ll recommend several options.
- Is it easy for customers to complete their transaction online? Your forms should be simple, easy to understand, and gather the minimum information you need to do business with them. Nothing is more frustrating than trying to complete a form and getting back an error message each time you press “Buy” or “Submit” because there are too many fields and you’ve overlooked one.
- Are you using information already gathered to pre-fill other forms on your Website? Doing that makes it faster and easier for prospects to sign up and buy from you.
- Plus much more, including a written report on our findings, a free, 30-minute personal phone consultation, and a money-back guarantee.
Click here to view a sample report. |