Press Releases/Copywriting
Six more savvy rules for news releases
By Hartland Ross 1. Frequency. As I mentioned before, make sure your press releases are either newsworthy, or that they tell a good story: Quality Continue Reading
17 Rules for Writing Press Releases
By Hartland Ross 1. Make sure your press release is newsworthy. If it is truly a newsworthy story, editors are much more likely to use it. Continue Reading
How to Cut Marketing Costs with Newsworthy Press Releases
By Hartland Ross Let’s say you are spending too much on marketing and need to cut costs, or you want greater marketing exposure, but can’t Continue Reading
Copywriting for Direct Mail – Part 3: Five Motivators
By Hartland Ross Two posts back I shouted: SELL THE OFFER. What does that mean? The offer is the theme of your communication. Begin with Continue Reading
Copywriting for Direct Mail – Part 2: Big Guns
By Hartland Ross The first rule for writing for direct mail was codified by Herschell Gordon Lewis who said: “Fire your big guns first.” What Continue Reading
Copywriting for Direct Mail – Part 1: It’s measurable
By Hartland Ross Direct mail is a subset of Direct Response Marketing. All forms of direct response, including direct mail give you results you can Continue Reading
Copywriting – Persuade Your Reader with Benefits
By Hartland Ross When you think of copywriting do you think of those direct mail pieces that arrive in your mail box? Or do you Continue Reading