Blog
Three simple marketing tools: Part II: Attract Interest with Special Reports
By Hartland Ross I was talking with our copywriter John here at eBridge and a number of years ago he wrote for a marketing newsletter Continue Reading
Three simple marketing tools: Part I: Position Yourself as the Expert with White Papers
By Hartland Ross Sooner or later if you do any marketing online, you will hear about using whitepapers. But I wonder how many of the Continue Reading
Night of the Dresden Dolls
ByHartland Ross The problem with marketing on social media is that the campaigns that work are viral in nature. And you can’t create a viral Continue Reading
Social Media Marketing: What’s your story?
ByHartland Ross If businesses consider creating social media or using the methods of social networking, Professor Piskorski’s research suggests that a good social strategy uses Continue Reading
Background to Marketing on Social Networking Sites
By Hartland Ross In a recent episode of The Simpsons, teacher Edna Krabappel confiscated her students’ iphones to stop them from texting. Shakespeare be damned, Continue Reading
What can web hosts learn from the airline industry?
By Hartland Ross Well it seems Hostingcon has taken its toll on myself and our team in the sense that we have been very busy Continue Reading
Hostingcon and travel delays
ByHartland Ross Many of the Hostingcon sessions have been commented on by various bloggers and unfortunately mine was not one of them. Due to two Continue Reading
Unconventional advertising – Part 2
By Hartland Ross In writing about inexpensive forms of advertising or promotion, I asked you to think about “sudden attacks sprung from hiding.” Did the Continue Reading
Unconventional advertising – Part 1
By Hartland Ross Countless thousands of dollars get spent every year on viral advertising, in pursuit of the Holy Grail of one million-plus views on Continue Reading
Six more savvy rules for news releases
By Hartland Ross 1. Frequency. As I mentioned before, make sure your press releases are either newsworthy, or that they tell a good story: Quality Continue Reading
17 Rules for Writing Press Releases
By Hartland Ross 1. Make sure your press release is newsworthy. If it is truly a newsworthy story, editors are much more likely to use it. Continue Reading
How to Cut Marketing Costs with Newsworthy Press Releases
By Hartland Ross Let’s say you are spending too much on marketing and need to cut costs, or you want greater marketing exposure, but can’t Continue Reading
How can you compete against multi-million dollar ad and marketing budgets?
The short answer is: You can’t – at least not head to head. But there is a mighty lesson to be learned about competing with Continue Reading
These are churning times — and not just stomach-churning ones
By Hartland Ross Whenever the economy takes a hit, churn rates rise as companies seek ways of paring costs. It’s almost identical to what happens Continue Reading
Is there an upside to this recession?
By Hartland Ross Talk to companies in the hosting industry and you’d have to say yes. I deal with hosting companies every day and I’ve Continue Reading