Advertising and Marketing General
What the new version of Google Analytics brings to your business
The new version of Google Analytics has been available in beta for quite some time within existing accounts, accessed by clicking on “New version” in Continue Reading
5 ideas for using Video Marketing in your business
5 ideas for using video marketing in your business The marketing world is all abuzz over video – and for good reason. Video marketing is Continue Reading
3 ways to grow your business – Part 3
In part 1, we looked at what most businesses tend to focus on – growing your customer base. In part 2 (link), we discussed the Continue Reading
A marketing lesson from the Go Daddy PR nightmare
Everyone’s talking about Go Daddy these days. And not in a good way. In case you missed it, Go Daddy CEO Bob Parsons not only Continue Reading
3 ways to grow your business – Part 2
In part 1 of this series, we looked at the most common way that businesses tend to approach growth – by trying to get more Continue Reading
3 ways to grow your business – Part 1
I thought it would be a good time to relook at the 3 basic strategies that can be used to grow any business and yes Continue Reading
Should I buy customers or grow organically? – Part 2
Appetite for Risk Purchasing customers is certainly more risky than growing organically due to some of the areas I’ve mentioned. The upside however is growth Continue Reading
Should I buy customers or grow organically? – Part 1
By Hartland Ross “Should I grow my business through acquisitions or organically through marketing?” Sometimes I hear variations on this question – “I would much Continue Reading
Three simple marketing tools: Part III: Prove You Can Do It using Case Studies
By Hartland Ross The previous two marketing tools I have written about – white papers and special reports – need to be free of obvious Continue Reading
Three simple marketing tools: Part II: Attract Interest with Special Reports
By Hartland Ross I was talking with our copywriter John here at eBridge and a number of years ago he wrote for a marketing newsletter Continue Reading
Three simple marketing tools: Part I: Position Yourself as the Expert with White Papers
By Hartland Ross Sooner or later if you do any marketing online, you will hear about using whitepapers. But I wonder how many of the Continue Reading
What can web hosts learn from the airline industry?
By Hartland Ross Well it seems Hostingcon has taken its toll on myself and our team in the sense that we have been very busy Continue Reading
Hostingcon and travel delays
ByHartland Ross Many of the Hostingcon sessions have been commented on by various bloggers and unfortunately mine was not one of them. Due to two Continue Reading
Unconventional advertising – Part 2
By Hartland Ross In writing about inexpensive forms of advertising or promotion, I asked you to think about “sudden attacks sprung from hiding.” Did the Continue Reading
Unconventional advertising – Part 1
By Hartland Ross Countless thousands of dollars get spent every year on viral advertising, in pursuit of the Holy Grail of one million-plus views on Continue Reading